The reachd blog
Ideas for creators building something worth following.
Practical notes on creator marketing, content strategy, audience growth, analytics and the work behind a recognisable creator brand.
Latest articles
Content strategy
How to turn one strong idea into a week of content
A simple content system for adapting one useful idea across formats without posting the same thing six times.
Creator analytics
What cross-platform analytics should actually tell creators
A practical guide to comparing YouTube, TikTok and Instagram analytics without flattening three different platforms into misleading totals.
YouTube
A clearer way to read your YouTube analytics
Understand subscribers, period activity, video counters and reporting delays before comparing YouTube with your other platforms.
TikTok
TikTok analytics: why your baseline matters
Learn how follower and video snapshots create reliable TikTok history—and why lifetime counters should not become fake daily growth.
How to read Instagram analytics with the right context
A creator-first guide to professional-account insights, post and reel counters, reporting windows and cross-platform context.